Our Mission
to change Hair Care Products forever
Personal Best International have entered into an exciting partnership with leading hair stylist Adee Phelan to establish a new benchmark in innovative and luxury hair care products (Adee became famous for crafting The Mohawk for David Beckham and now boasts a top celebrity clientele). He has an inspirational Salon in Covent Garden, London and is set to open another innovative salon within Birmingham’s newest and most prestigious world class building ‘The Cube’.
Ready for launch the Adee Phelan Hair Colour Remover is pitched at the global home Hair Colourant marketplace (estimated to be worth around €12 billion annually) and with more than 60% of women (and a growing proportion of men) worldwide colouring their hair on average 6 – 10 times a year, the attraction of a luxury ‘home colour remover’ is unquestionable.
Formulation and manufacture will be carried out by our partners, Medichem International, a leading company in the Hair Care and Beauty marketplace.
Adee Phelan is an award-winning hair stylist with a fresh and unique approach to his work. He has a great profile and reputation within the hair and beauty industry and was a critical factor in the ongoing success of Channel 4's, The Salon.
In 2002 he did David Beckham's hair for the GQ shoot prior to the World Cup. This won Adee the image of the year award 2002. Adee has recently completed endorsement contracts for Remington, Jerome Russell and the Conair Group. Adee's creative styling has graced the fashion covers of many top magazines, and he appeared on Channel 4's successful series, 'The Salon'.
For the consumer this product is the most effective and gentle way to remove unwanted hair colour with the added advantage of being able to use the product with ease at home providing:
- Instant removal of permanent and semi permanent colour
- An easy to use at home colour remover
- A safe and gentle process – no bleach or ammonia
- A substantially lower retail cost than the average salon price of €120 for colour stripping
- Anyone can use it, whether they’ve applied a tone, a semi-permanent or permanent hair colour
- It will work if you use it straight after colouring or even years after colouring.
This innovative product will revolutionise the way we think about colour – we all know subconsciously that colouring our hair will have a detrimental effect on condition, softness and vitality.
But we still do it – time and time again, for various reasons – to follow fashion, to hide those dreaded grey strands or to simply ring the changes.
Adee Phelan Hair Colour Remover will not only help those who make a mistake with their chosen colouring shade, but it will also cleanse our hair of unnatural build up which occurs when continually colouring over a period of time.
We wonder why our hair can look lifeless and dull, it is the build up of product within the hair shaft that eventually weighs it down – Adee Phelan Hair Colour remover gently, safely but very effectively removes this build up in addition to the colour, allowing your ongoing colouring to look as beautiful as the first time your hair was coloured.
